’12th Fail’ Emerges as the Year’s Most Profitable Hit in Terms of ROI”; Abhishek Bachchan Analyzes Movie Distribution Business
’12th Fail’ Emerges as the Year’s Most Profitable Hit in Terms of ROI
Actor Abhishek Bachchan emphasized that he refrains from complaining when films achieve success at the box office, recognizing its essential role in sustaining the industry. However, from a purely mathematical standpoint, he asserted that the most significant hit of the year wasn’t the high-profile releases like Jawan or Pathaan but likely director Vidhu Vinod Chopra’s sleeper hit, “12th Fail.” Abhishek expressed this perspective during a roundtable discussion alongside “12th Fail” actor Vikrant Massey. The conversation revolved around the resurgence of Bollywood in 2023, marked by a series of hyper-masculine films.
While films like Shah Rukh Khan’s “Pathaan,” Jawan, Sunny Deol’s “Gadar 2,” and Ranbir Kapoor’s “Animal” dominated the box office, “12th Fail” quietly amassed nearly Rs 70 crore worldwide, despite having a limited theatrical release compared to the larger productions. Abhishek used this opportunity to shed light on the dynamics of the film industry, pointing out that the marketplace tends to be less favorable for smaller films, which are often held to the same standards as blockbuster releases.
Vikrant Massey’s highly successful film “12th Fail,” a standout among the hits of 2023, is set for its OTT release. Directed by Vidhu Vinod Chopra, the movie garnered praise from both critics and audiences, achieving significant box office success. Following its triumphant run in theaters, the film is now poised for a digital release. Concurrently, Kangana Ranaut’s movie “Tejas” is also gearing up for its OTT premiere. While the film didn’t make waves at the box office, there’s anticipation to see if it will resonate with the OTT audience.
“12th Fail” is set to make its debut on Disney Plus Hotstar, with the OTT platform officially announcing the film’s premiere on December 29. The streaming service shared the movie’s trailer on Instagram, captioning the post with, ‘If there’s one film you must watch before the onset of 2024, it’s “12th Fail,” streaming starting December 29.’
Released in October, “12th Fail” is the cinematic adaptation of the eponymous Hindi novel from 2019, penned by Anurag Pathak. The narrative is inspired by the lives of IPS officer Manoj Kumar Sharma and IRS officer Shraddha Joshi. Vikrant Massey and Medha Shankar take on the lead roles, supported by a cast that includes Anant V Joshi, Anshuman Pushkar, and Priyanshu Chatterjee. Directed by Vidhu Vinod Chopra, the film received acclaim from critics. Now, after two months since its theatrical release, “12th Fail” is poised for its digital premiere on OTT.
Once again, Vikrant Massey has left an indelible mark with his performance in Vidhu Vinod Chopra’s “12th Fail.” The movie premiered worldwide in cinemas on October 27, 2023, featuring Vikrant Massey and debutant Medha Shankar in lead roles. Audiences are showering unanimous love and praise on “12th Fail” for its outstanding storytelling, commendable performances by the lead cast, and meticulous execution. The film’s positive reception from all quarters has significantly contributed to its impressive box office numbers. Since its theatrical debut, “12th Fail” has shown remarkable growth, raking in 16 crores in just 9 days and achieving the coveted status of a super hit.
After its phenomenal box office success, the makers of the film threw an extravagant success party to commemorate its achievements. The event was attended by the lead actors, Vikrant Massey and Medha Shankar. Adding a special touch to the celebration, the real-life inspirations behind the characters, Manoj Sharma and Shraddha Joshi, were also present. The party saw the presence of distinguished personalities such as Vidya Balan and the film’s director, Vidhu Vinod Chopra. The gathering was a blend of jubilation and recognition, marking the film’s triumph and the collaborative efforts of the entire team.
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