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Kiran Rao Harnesses Aamir Khan’s Star Power Shamelessly to Propel Her New Film ‘Laapataa Ladies’ to Success

Kiran Rao Unapologetically Harnesses Aamir Khan's Star Power to Propel the Triumph of 'Laapataa Ladies
Kiran Rao Unapologetically Harnesses Aamir Khan’s Star Power to Propel the Triumph of ‘Laapataa Ladies

Kiran Rao Unapologetically Harnesses Aamir Khan’s Star Power to Propel the Triumph of ‘Laapataa Ladies

In a recent interview, Kiran Rao, the director of “Laapataa Ladies,” opened up about her approach to leveraging the star power of her ex-husband, Aamir Khan, to promote the film, which is set to release tomorrow. Kiran Rao candidly shared her strategy of utilizing Khan’s fame to ensure the success of her “small film” at the box office, emphasizing the importance of leaving no stone unturned in the promotion process.

Kiran Rao Unapologetically Harnesses Aamir Khan's Star Power to Propel the Triumph of 'Laapataa Ladies
Kiran Rao Unapologetically Harnesses Aamir Khan’s Star Power to Propel the Triumph of ‘Laapataa Ladies


When asked about the role of Aamir Khan’s star power in promoting the film, Kiran Rao admitted to shamelessly capitalizing on it. She humorously acknowledged, “Absolutely! I toh fully use him. I use his star power wherever I can.” Kiran Rao explained that given the scale of their film, she employs every available resource to spread the word. She recounted instances where she would request Khan to pose for pictures and actively participate in promotional activities, all in a bid to maximize visibility for the film.

Kiran Rao humorously added, “Because we have a small film and I need to do everything I can to tell people. Bhaiya, pehli March ko aaraha hain. Dekhiye Aamir Khan ne banaya hain. Inka film hain, aaiye.” (Brother, the film is coming out on March 1.Screenshot 2024 02 29 141236

Aamir Khan made the film so watch it.) She unabashedly declared her reliance on Khan’s influence, humorously admitting to her shameless utilization of his star power.

Regarding the film itself, “Laapataa Ladies” has garnered positive reviews, with critics praising its refreshing storyline and engaging performances. Described as more than just a tale of two brides swapping places, the film delves into themes of self-discovery and new beginnings. The Hindustan Times review lauds it as a clean comedy and a family entertainer, highlighting the standout performances of debutants Nitanshi Goel and Pratibha Ranta in their author-backed roles.

Kiran Rao’s “Laapataa Ladies” features an ensemble cast including Nitanshi Goel, Pratibha Ranta, Sparsh Shrivastava, Ravi Kishan, and Chhaya Kadam in pivotal roles. The film, which was previously screened at the Toronto International Film Festival (TIFF), has generated buzz with its captivating storyline and compelling performances. With its release date set for March 1, the film promises to captivate audiences with its blend of humor, emotion, and relatable characters.Screenshot 2024 02 29 141246

Presented by Jio Studios and co-produced by Jyoti Deshpande, “Laapataa Ladies” is a collaboration between Aamir Khan Productions and Kindling Productions. Based on an award-winning story by Biplab Goswami, the film boasts a screenplay and dialogue penned by Sneha Desai, with additional dialogues by Divyanidhi Sharma. With its engaging narrative and talented ensemble cast, “Laapataa Ladies” is poised to make a mark on the audience and deliver an entertaining cinematic experience on its release date.

As the release of “Laapataa Ladies” draws near, the anticipation surrounding the film continues to mount. With its heartwarming storyline and stellar performances, the movie promises to offer audiences a captivating cinematic experience that transcends genre boundaries. Nitanshi Goel and Pratibha Ranta’s portrayal of the two brides navigating unexpected twists and turns in their lives has garnered particular praise, highlighting their talent and versatility as emerging stars in the industry.

The film’s inclusion in the prestigious Toronto International Film Festival (TIFF) further solidifies its status as a cinematic gem worthy of attention on the global stage. This recognition not only showcases the film’s artistic merit but also underscores its potential to resonate with diverse audiences worldwide. By sharing its story with international audiences, “Laapataa Ladies” has the opportunity to inspire and entertain viewers from different cultures and backgrounds, fostering cross-cultural dialogue and understanding.

Behind the scenes, the collaborative efforts of the cast and crew have been instrumental in bringing the film to life. From the direction and screenplay to the performances and production design, each aspect of “Laapataa Ladies” reflects the dedication and creativity of those involved in its making. The synergy between the talent on screen and the vision behind the camera has resulted in a cinematic masterpiece that promises to leave a lasting impression on audiences.

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